FMCG

Supporting global brands to effectively get products to consumers

Tawasul is a leading Fast Moving Consumer Goods (FMCG) distribution company. It was established in 2003 with two branches in Baghdad & Erbil. The core competency of Tawasul is the distribution of FMCG products in Iraq. The company is proud to be the sole agent and distributor in Iraq for a number of high quality FMCG brands.

Establishment of Tawasul Iraq

Exclusive distributor for Kraft Food - The starting point for Tawasul was the appointment as exclusive distributor and partner for Mondelez(Kraft) in the year 2004. Since then this fruitful partnership as achieved on both sides set targets and satisfaction

Increase from 1 to 3 operations

Increase from 3 to 5 operations across Iraq

Increase from 5 t o7 operations across Iraq

Exclusive distributor for California Garden - Tawasul is the exclusive distributor for California Garden since 2015 and as able to increase their market share significantly across Iraq

Exclusive distributor for Americana - Tawasulis the exclusive distributor for Americana canned food, the agreement already singed and orders are placed, first order expected to arrive on December 2016

Tawasul has grown to the extent that we now have point of sales at more than 9,000 outlets and in excess of 255 employees. This growth has been possible because of the core values of Tawasul which are:

Innovation

We provide a full up to date electronic distribution model that includes visibility on all levels

Winners

We have hired for Tawasul a combination of international distribution/marketing professionals and have combined them with local market heroes. A Unique distribution company in Iraq; providing a strong reach and infrastructure

Experience

We have successfully worked in the Iraqi market since 2003 and were able to increase availability, sales and product visibility for the 3 major brands we are working with

Security

Since we have launched our operation we had no single case of fraud or product destruction, we understand values like brand experience and have followed them on behalf of our partners

Eqaully, Tawasul’s ‘Pillars of Successful Distribution’ have driven the growth and stability of the business. This pillars can be summarised as:

  • Distribution
  • Logistics
  • Market Intelligence
  • Event Marketing
  • Quality Control

For more information about Tawasul click here to visit the Tawasul website.