FMCG

Supporting global brands to effectively get products to consumers

Tawasul is a leading Fast Moving Consumer Goods (FMCG) distribution company. It was established in 2003 with two branches in Baghdad & Erbil. The core competency of Tawasul is the distribution of FMCG products in Iraq. The company is proud to be the sole agent and distributor in Iraq for a number of high quality FMCG brands.

Tawasul has grown to the extent that we now have point of sales at more than 9,000 outlets and in excess of 255 employees. This growth has been possible because of the core values of Tawasul which are:

Innovation

We provide a full up to date electronic distribution model that includes visibility on all levels

Winners

We have hired for Tawasul a combination of international distribution/marketing professionals and have combined them with local market heroes. A Unique distribution company in Iraq; providing a strong reach and infrastructure

Experience

We have successfully worked in the Iraqi market since 2003 and were able to increase availability, sales and product visibility for the 3 major brands we are working with

Security

Since we have launched our operation we had no single case of fraud or product destruction, we understand values like brand experience and have followed them on behalf of our partners

Eqaully, Tawasul’s ‘Pillars of Successful Distribution’ have driven the growth and stability of the business. This pillars can be summarised as:

Distribution
Logistics
Market Intelligence
Event Marketing
Quality Control